The Idea Compass

The Idea Compass

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Keep it Simple Smarty

3 Words of the Year

Work: Then & Now

Using Perplexity AI for better Market Research

Observations at the grocery store, in Florida, the day before a hurricane

Eureka! A new use for the 4-Step Define Your Wedge Worksheets

How to Look at Competitors to Reduce Your Own Risk

Outside-of-Habit

Sure-fire ways to use your market research

Define Your Path In The Only Way Possible

Learned Flexibility

Distracted much?

Wedge: A Workbook to Define Your Niche & Grow Your Business

2 Simple Ideas from a Construction Equipment Dealer

Your Business Needs You to Keep Failing

Finding Your Business's Way

Leaning into a 2-Pronged Approach to Growth

A 2-Pronged Approach to Growing Your Business

Distilling your content

How I start with the right questions

4 steps for getting out of the slow lane

Avoid auto-pilot

Take a hike

Don't get stuck being stuck

Making market research informal

You Aren’t a Tree-Climbing Fish

Getting unstuck

Big pictures and your solo venture

It’s all an experiment

Competition as Inspiration

5 Minutes and Buying a Car

Macro trends and the solo entrepreneur

All sizes, types, and ages

Your line in the sand

Everyday Risk as DIY Market Research

4 Good Sources for Your DIY Research

Step 4: The Finish Line!

Step 3: Defining Your Wedge

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