Big pictures and your solo venture
More on macro trends
So, this is a follow up from an article I wrote a couple weeks ago on how macro-trends can impact your solo-venture.
Here’s an interesting graph…
First off, I don’t know that anyone is surprised by the Pickleball numbers, amiright? But the scale…wow! (See SFIA’s report summary here.)
Once you get past that, what else do you see? How else might this pertain to you?
If your business works in any of these fitness categories, it might shed some light on why you are having some growth…or some not-growth.
Okay, so there’s that.
But, here’s what else I see. In the graph’s title, is the word ‘accessible’. That’s one of the most interesting words on this page to me.
For those of you in that not-growth category, here’s what I take away from that. Remember that bit we’ve been talking about, the one about finding your wedge? Here’s where the rubber meets the road on that idea.
This may be where you’d think about opportunities to pivot or tweak your current products.
Zero in on that word, accessible.
Based on some macro-trends, why would it be that consumers are shifting to more accessible sports?
Macro trend 1: As referenced in my previous article, the population is aging. This is a global macro trend, not just a US one. The article also mentioned that the population is NOT aging in ways that it used to. Today, as we age, we are also more active. BUT – in more accessible ways. So, not paintball as a regular activity maybe, but golf, yes.
Macro trend 2: In reading the introduction to SFIA’s full report (the folks who created this chart from their research), they talked a lot about how things were returning to pre-pandemic levels and also how new routines were created during closures. So, while gyms are still working to return to pre-pandemic levels of activity (per their report), people have maintained the activity habits they formed during the pandemic. People have found ways to stay active outside the gym. SFIA says their report indicates that as we truly move post-pandemic, people have continued to make physical activity a priority in their lives, it’s become habitual. This expansion in activity routines and the demographics of who is doing that activity, are driving both the numbers in the graph and the preference towards accessibility. Accessibility, in this case, means that a healthy routine is being created around that activity.
So, back to you and how this affects your solo-venture.
If you are in the fitness industry, for instance, how can you tweak your products and services to be more accessible to the demographics that are looking to create an activity routine? Something that can be a regular part of their day or week.
What do you think about this graph and it’s title?
Stay tuned…
-Julie