Wedge: A Workbook to Define Your Niche & Grow Your Business

Julie Chavanu
Jul 22, 2024
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When you define your niche, it’s so much easier to define your business.

Every business needs to find – or define – their wedge in a competitive market.

A wedge is a place within a niche where you - a solopreneur - can stand out using your own experiences and expertise to solve a customer’s problem. It’s a place in a niche where you can get noticed and serve customers well.

The 4 guided steps in this WORKBOOK walk you through how to:

  • Evaluate your competitors

  • Frame your expertise

  • Define your own wedge in a competitive marketplace.

Defining your niche helps you:

  • Communicate clearly with your customers

  • Create products and services that address their needs

  • Define your marketing strategies

  • Write better newsletters and blogs

  • …and much more.

Define Your Niche. Grow Your Business.