Learned Flexibility
Make it Easy with Low-Risk Experiments
Last week, I read an article on the benefits of experimenting and using them not only to learn, but also to stay flexible on your business-building journey. It’s a great read!
I’ve also written about a 2-pronged approach to business building. The first prong being to start sharing your ideas with other people, for instance, by starting a newsletter or a YouTube channel. The second is by experimenting with actual offers that actual customers have the opportunity to purchase from you.
With that in mind, last week, I added another of my own experiments. It’s actually a variation of an experiment I’ve run before, editing the experiment each time I run it.
The experiment was to self-publish a book and here’s why I love this type of experiment.
Cheers to low-risk experiments
The way I’m publishing follows a couple of ideas that I really like.
1. It’s an actual offer that real customers have a real opportunity to purchase. This will teach me a lot about whether I’m offering something my customers want.
2. It is also an experiment for which I did not need to reinvent the wheel, so to speak, or invest a lot of money. While I have spent time developing the framework and writing the short book, I have published books in the past, so I was able to build on those experiments to run this latest one.
A great low-risk experiment!
Of course, I want the experiment to succeed, so I will pay attention to feedback, and I will pay attention to things like keywords, all with the intention of learning and making it better. I will keep the experiment going. And I will start new ones.
Start your own
We are all out here trying different things in an ever-changing environment, and sometimes we just get stuck. Sometimes we forget that we can run new experiments and try different things in our business. We’re so focused on making the first thing we’ve tried…work. Can anyone else relate?
The wedge you’ve defined for your business may not be hitting the mark with your customers or audience the way you thought it would. Your current experiments may not be working. Growth may be stalled.
My best advice for that predicament is to try new experiments. It may be that your message needs some editing, experiment with it. It may be that you need to learn more about a different platform, experiment with that.
All experiments need time to get fleshed out, sure, and focus is a good thing. But, it’s also good to add in a dash of flexibility.
This is just a friendly reminder that, like me, some new experiments may be valuable to you, too.
Happy experimenting!
Stay tuned,
Julie
If you want to read more, you can find more at The Idea Compass.
Looking to run some of your own experiments? Well-established freelancing and product platforms are a great place to run them. You can spend more time honing your offer and less time on the nuts and bolts of marketing. I’ve put together a short resource with details about how some of the major platforms out there today work.
But before you do that experimenting, give yourself some clear direction! Check out my just-published book on Amazon: Wedge: Define Your Niche. Grow Your Business.
