Realistic is Better Than Overload
Simple Market Research CAN Work for You
Ever feel like market research is just too much? Too many tools, too many data points, and way too much time spent figuring out what it actually means for you.
It’s a common reason to avoid it altogether!
Many solopreneurs avoid market research because they think they need a long-drawn-out process for it to be of any value.
But the truth is: realistic, simple research beats overloaded research every time.
The Overload Trap
It’s easy to fall into an overthinking-it trap. There’s so much information out there, it can be hard to narrow it down. Basically, you just need a tiny plan before you start.
The first step in your plan is to avoid these things:
❌ Collecting endless data without knowing how to use it.
❌ Spending hours analyzing competitors but never taking action.
❌ Feeling stuck because you’re still unsure where to start.
And let’s be real—when you’re balancing business and life, spending weeks buried in research will make your head spin and no one wants to do that!
Here’s the Key:
Instead of doing all the things, focus on a few high-impact steps that bring clarity fast:
1️⃣ Start with a single question, a starting point.
Before diving into research, ask yourself: What do I actually need to know right now? Whether it’s finding your ideal audience or validating a product idea, defining this question first keeps your research focused.
2️⃣ Limit yourself to looking at just 3-5 competitors.
You don’t need to analyze everyone. Pick a few direct competitors and look for patterns—what they offer, where they engage their audience, and how they position themselves. This gives you a clearer picture of the market without overwhelming you.
3️⃣ Reflect on your own experience and expertise.
For solopreneurs, sometimes the best insights come from within. Ask yourself: What unique skills, knowledge, or past experiences do you bring to the table? How could those skills solve a specific problem or serve a particular audience?
Think about how you use those skills now, perhaps at your current (or previous) job with an employer. This not only helps you refine your niche but also builds confidence in your ability to offer value.
4️⃣ Know when to stop researching and start acting.
Read this one twice!
Market research should help you move forward, not keep you stuck in analysis mode. Once you’ve gathered key insights, take action. Even just 1 small step.
If you find yourself endlessly searching for more data instead of taking action, stop what you’re doing and just take that next step and see what happens…It’s honestly a great way to research your idea!
💡 Pro Tip: Set a timer for 1-2 hours when researching. This keeps you focused and prevents you from heading down the rabbit hole of unnecessary information.
Takeaway: Done is Better Than Perfect
Market research should support your business, not slow it down. The goal isn’t to have all the data—it’s to get just enough information to make a confident next step.
💡 Your turn! What’s one area of market research that feels overwhelming to you?