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Rohit Kuttappan's avatar

The two-pronged approach of content-market fit and product-market fit is a powerful growth model, but it hinges on solid market research. Without it, you're essentially creating content and building products in the dark. Thriving in this model requires upfront research to identify your ideal audience, understand competitors, and ensure your offerings truly resonate with the market. This targeted approach saves precious time and resources, propelling you towards monetization and true business success.

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Julie Chavanu's avatar

Exactly! While every prong is an experiment (and as entrepreneurs this is always a thing), you've got to set yourself up well for it by doing your research before you head down any path. Thanks for the read.

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