And...action!

3 actionable ways to use your new knowledge

You’ve done some market research—great! But now you’re wondering, “What do I actually do with all this information?”

You’re not the only one! Many solopreneurs gather insights but aren’t sure how to turn them into action. Today, I’m giving you three ways to immediately apply what you’ve learned.

1. Refine your messaging so customers say, “This is exactly what I need!”

• Use the words your audience is already using. If your research uncovered phrases they frequently say (e.g., “I just want a simple way to…”), work those exact words into your website, emails, and social media.

• Adjust your offer descriptions. If people are confused about what you do, tweak your tagline, product names, or service descriptions to be clearer and more aligned with their needs.

2. Improve your product or service so it stands out in the market

• Identify small gaps in competitor offerings. If customers mention a frustration that no one is addressing, that’s an opportunity for you to step in with a solution. (Great places for checking reviews are Trustpilot, Amazon (even reviews of similar products can reveal gaps you can address!)

• Add or remove features based on real needs. If your research shows people don’t care about a specific feature, don’t waste time on it! Instead, double down on what they do care about. (Take a look at sales on each product you offer or recent blog posts you’ve made: what are people paying for or reading about?)

3. Don’t waste one more minute on what’s not working

• Focus on the right platforms. If your audience is hanging out on LinkedIn but you’re spending all your time on Instagram, it’s time to shift your efforts.

• Test different content formats. Experiment! Did your research reveal that people prefer quick tips over long blog posts? Try reels, infographics, or email snippets instead of 2,000-word articles.

Market research isn’t just about collecting data—it’s about making better decisions with less guesswork.

Want a simple way to do this for your own business? Check out my workbook: Wedge: Define Your Niche, Grow Your Business and start using research to make your business stronger.

Stay tuned,

Julie

P.S. My 3 words for 2025 are Simple, Action, Mindset. This post is all about…

Action! Got your own? I’d love to hear about them!